Channel hopping
We got a glimpse of how television could be last night. Detective series, CSI: NY broadcast an edition where the criminal was tracked in 3D virtual world, Second Life. About 30% of the program was…
Second Life
Starry Night
Alex Yenni just sent me this machinima video shot in Second Life. Awesome. Technorati Tags: machinima, Second Life
PRSA T3 Conference in NYC
I’m moderating a panel about PR and virtual worlds this afternoon in New York at the PRSA’s T3 Conference. I’ll be joined by Giff Constable, general manager of The Electric Sheep Company and Adam Pasick,…
Want to work in PR at Linden Lab?
Well you can. The Second Life creator is looking for a PR specialist (1-3 years’ experience) at its San Francisco headquarters. As someone close to the campaign, I can tell you this is a great…
Going global and getting virtual
I had a great chat with Bulldog Reporter’s Brian Pittman last week about trends in media (social media/new media/citizen journalism – call it what you will), Second Life, and the internationalization of PR. He’s kindly…
crayon draws breath
Good luck to Neville Hobson, Shel Holtz and the rest of the founding team of New Marketing consultancy virtual firm, crayon, which launched today. It’s the first real world company to have its headquarters in…
PR for Second Life
My team just won the PR campaign for Linden Lab, creator of Second Life. It was announced last week while I was in the hospital for Jake’s delivery. Thrilled by this too since it’s such…