Heartaches of journalist bloggers

Wired published a great article today about the potential (or perceived) conflict between journalists’ personal blogs and the interests of the publications they write for. I discussed this from a PR perspective last week in terms of the challenges it presents to communicators, and also highlighted the potential risks for reporters who cross the line. It seems neither mainstream publications, nor the blogging journalists who write for them, nor the corporates who feature, nor the PRs, can be certain where the lines are drawn. One thing is for sure though, the stakes are high for all.