â€œBloggers are not competitors of magazines or a threat,â€ maintains
Hammock Publishingâ€™s Rex Hammock, who operates the popular
publishing-focused rexblog. â€œItâ€™s all about your readers talking to
each other and talking back to you. Itâ€™s like talk radio. Bloggers are
the two percent of listeners who call in and make the show worth
Personally, I think it’s a good way for magazines to have a more frequent and deeper relationship with their readership, but it does mean a more open approach.