Impact of blogging on magazines

Steve Rubel points to an interesting article in Folio about the impact of blogging on magazines. BusinessWeek, Fast Company, Business 2.0 have all embraced it, while others are clearly cautious.

“Bloggers are not competitors of magazines or a threat,” maintains
Hammock Publishing’s Rex Hammock, who operates the popular
publishing-focused rexblog. “It’s all about your readers talking to
each other and talking back to you. It’s like talk radio. Bloggers are
the two percent of listeners who call in and make the show worth
listening to.”

Personally, I think it’s a good way for magazines to have a more frequent and deeper relationship with their readership, but it does mean a more open approach.