Podcasting and PR

Seems everyone is talking about podcasting at the moment. Here’s a piece from CNN which gives a good overview and some anecdotes. According to this article, Adam Curry’s ‘Daily Source Code’ has built up a staggering 50,000 listeners – which is quite an audience. However, before we all turn into amateur broadcasters, CNN notes:

Podcasting isn’t likely to threaten traditional broadcasting any time
soon, as the number of digital music players is only in the tens of
millions, compared with hundreds of millions of radios. But as the
player market grows — and more devices such as cell phones become
capable of playing audio files — it could pull away advertising
dollars, especially those that target younger generations.

Meanwhile, The Hobson and Holtz Report, which is the only PR-related podcast that I’m aware of, had its sixth release today. I haven’t had a chance to listen to it yet but the eponymous Neville Hobson and Shel Holtz cover Steven Phenix’s ‘Save PR Friday’ and those involved (ahem) – the first time I’ve been mentioned in a podcast.

Neville Hobson also has a post explaining how to use the rather unfathomable iPodder, which is also worth a look. He also links there to a post a few weeks back giving a basic intro to podcasting which I think is useful.

Finally for those with an unquenchable thirst for all things podcast, I think Wikipedia’s entry is a good resource.

UPDATE – Neville Hobson kindly flagged the Business Thoughts blog below as another resource, which has a festival of podcasting predictions, so I thought I’d highlight it here.