A must read from Forbes about the current threats facing the newspaper industry. Key extract:
"People may decreasingly read news from branded
and trusted newspapers, but, surveys show, they do want to read it from
There lies the trap for serious journalism.
Going online has not yet worked convincingly for many newspapers.
Despite spending billions to create online editions, these are read by
fewer people, less frequently and less fully than print editions are.
There are exceptions, mostly at the quality end of journalism. The New York Times,
for one, has extended its editorial footprint enormously by going
online. But even it is struggling to generate the profitability online
it needs to support its journalism."
The article seems to suggest that narrowcasting more tailored publications to market segments could be the way to raise revenues per reader.