Media in the UK Election

The Guardian Unlimited reports that the UK’s leading tabloid newspaper, The Sun, will come out in favor of Tony Blair, for his re-election as British Prime Minister tomorrow. While not a surprise, this is a boost for Blair’s party, Labour, due to the publication’s reach. The Sun backed Blair when he was first elected in 1997 and is owned by media mogul, Rupert Murdoch.

Meanwhile, the ever-entertaining John ‘Two Jags’ Prescott, currently Deputy Prime Minister, has been doing his bit for Labour’s media campaign by telling a local Welsh reporter to ‘bugger off’ according to this Sky News piece (another Murdoch outlet). Prescott is frequently mocked by the media as the photo shows. Picture editors often choose open-mouthed shots if they want to send up the subject. Nice tie in with the content of the story too.