Monday poll: Should PR firms establish dedicated blogging practices?

Blogging is changing the way companies and their audiences interact. Should PR firms set up specific practice areas to provide ‘blog relations’ or ‘social networking’ services? After all it’s a complex and ever-evolving area. Or should all PR consultants be blog savvy? Is it a risk to have these skills locked up in an ivory tower?

[Note to those reading this through RSS – the AJAX script which produces the poll doesn’t seem to execute in my reader (NetNewsWire), so apologies if yours is the same and you just see a blank space below. You can vote on the site though].