All the best for 2007

Welcome to 2007. This year will continue to see rapid changes in communications technologies and techniques (from virtual worlds to the greater adoption of social media news releases), some great new start ups emerge (especially in mobile and digital entertainment), and some old leviathans fade (AOL anyone?). The media will continue to change as what we once considered MSM and new media intermingle, and the lines of distinction become more blurred. It’s a great time to be in PR, whether you are a veteran or a newbie. The opportunities and challenges of 2007 will be many and varied. It’ll be a fun ride. Hold tight – and good luck.