Every startup needs to develop messaging. Get it right and you’ll find the positioning and descriptions which resonate with target audiences. Getting there can be a challenge. Here are some pitfalls to avoid.
Articles by Morgan McLIntic
It’s annoying when a competitor copies your messaging. But it could be helpful. Here’s how to respond to stay ahead of the pack.
Spokespeople should almost always opt for a phone interview with print media when possible. Hereâ€™s why.
Firebrand Communications is two. We now have a team of nine staff and a strong client roster. Weâ€™ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects….
Some clients are better than others. Like a good boss, people will work hard for an amazing client. Itâ€™s Amazing Client that the team will think about on the way home, which springs to mind…
Many PR campaigns fail to deliver required results. Thatâ€™s a waste of time and resources which tech startups can ill-afford. Here are five PR mistakes which early stage companies often make.
For campaigns to be successful, there must be strong client-agency fit. Here are some guidelines to help assess fit.
The Google Memo – an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?
It’s amazing how few job seekers looking for a role in a PR agency fail to apply their comms skills to their search. Here are some tips how to stand out from the pack.
When we started Firebrand, I was often asked â€˜who is your target client?â€™ In the first few weeks, I found this an odd question – â€˜well, anyone really.â€™ But it’s one that needs answering if we’re to succeed.