After twenty years, I am leaving my PR agency, LEWIS. Thatâ€™s a long time to work with one firm, especially in an industry where average tenure is about three years. So I thought Iâ€™d take this chance to talk about two things – the importance of tenure, and whatâ€™s next for me personally.
Creativity, like love and happiness, is a common concept but hard to define. If we want to increase our creativity, we need a clear concept of what it means. So let’s take a look.
Children are wildly creative – but why do we lose that as adults? And more importantly, how do we get it back?
Face it – you arenâ€™t as creative as you want to be. In fact, you arenâ€™t even as creative as you used to be. But why?
The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. Itâ€™s fun – but it can have its moments. So how do you cope? Here are three ways to manage your stress and avoid a meltdown.
The robots are coming! At least to the journalism industry – specifically earnings and crime reporting. As a fan of automation in PR, I was asked recently what I thought about this trend. Are we all about to be replaced by robots, as weâ€™ve seen in manufacturing? In short, no. Hereâ€™s why!
We’re obsessed with time in our working lives. We trade our most productive hours for salary and benefits. We agree office hours, vacation time and PTO. But time is just an input. It’s not a deliverable. Are we measuring the right thing?
Why it’s rare to achieve personal gain over a sustained period by doing a disservice to others.
Children can teach adults an awful lot, such as how to enjoy the moment and how to play. But what can they teach us buttoned-up consultants? More than you’d think.
Truth may be a casualty of war, but ethics are a casualty of recession. When the going gets tough, the weak cheat. It’s just easier than competing fairly. It’s an economic barometer, and we’re seeing and uptick right now.