BBC News Online editor blogs
Pete Clifton, the editor of the BBC News website has a blog detailing the key stories of the week, and giving an insight into which articles got the most traffic. Nice look under the hood…
PR
How podcasting is affecting radio
BusinessWeek discusses the impact of podcasting and satellite radio on traditional broadcasters:Listeners, increasingly bored by the homogeneous programming and ever-more-intrusive advertising on commercial airwaves, are simply tuning out and finding alternatives. Says Rishad Tobaccowala, chief…
Crackdown on political blogging
CNET: Bradley Smith, [one of six commissioners at the Federal Election Commission] says that the freewheeling days of political blogging and online punditry are over. In just a few months, he warns, bloggers and news…
In today’s newsbag
The BBC’s governors are finally axed, according to the BBC’s own online site, but the compulsory license fee is to stay. The governors are being replaced by a different group of gray hairs called the…
Blogging Planet
Elizabeth Albrycht, Christophe Ducamp, Guillaume du Gardier and Neville Hobson have formed Blogging Planet, a new consultancy designed to help companies in Europe and the USA deploy communication tools like blogs, wikis and RSS as…
Blog criticism
One of the main PR blogs in the UK is Spin Bunny. In one of its posts today, it highlighted the fact that both I and LEWIS CEO, Chris Lewis have links on our blogrolls…
Small firms build reputation through blogging
The Wall Street Journal walks through several case studies of small businesses which are using blogs to build their reputation and to reach out to customers. Examples here include a DVD-rental company, a wine-industry PR…
Ads on RSS
Moreover and Kanoodle are making it easier for content publishers to deliver ads over their RSS feeds, according to this eWeek article. Another step in the commercialization of RSS. We can expect RSS ads alongside…
The weaknesses of RSS
I am addicted to RSS as a method for getting news, but I have a confession to make: I think it has drawbacks. Sacrilegious though it may sound, one of RSS’ greatest strengths – its…
Case studies about the importance of blogs and podcasts
Here’s further proof of the impact that bloggers can have on companies and that corporate blogs/podcasts can have on audience interaction. The first is the lead article in PR NEWS in which Matthew Schwartz covers…