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Why PR firms will win the social media race

The worlds of public relations and advertising are starting to collide. As ad spend increasingly goes online, advertising firms are starting to pitch for social media campaigns. Equally, public relations firms, faced with a decline…

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Adverts on the 101

I’m a big fan of adverts and advertising. It’s fascinating to study how a company uses space it has bought where it can transmit any message it chooses. Often companies inadvertently advertise the one thing…