HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?
The robots are coming! At least to the journalism industry – specifically earnings and crime reporting. As a fan of automation in PR, I was asked recently what I thought about this trend. Are we all about to be replaced by robots, as weâ€™ve seen in manufacturing? In short, no. Hereâ€™s why!
Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?
The Guardian newspaper, one of the UK national dailies, finally unveiled its new mid-size format today. As part of an estimated $145m overhaul according to BBC estimates, the paper has resized to a format between…