Five Reasons to Choose Phone Interviews with Journalists
Spokespeople should almost always opt for a phone interview with print media when possible. Here’s why.
media
Why brand journalism matters
Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?
Video – Crisis management in social media
I wanted to share the full video (38:19) of our crisis management in social media webinar which we held earlier this month. This is a recording of the entire session, but we’ll be running it…
The embargo dilemma
For major announcements, embargoes are good for media, bloggers, clients and PR teams – when they work. Trouble is too often they don’t, the news leaks, and it’s the good guys who get penalized. It’s…
Should we use media embargoes?
An embargo is a mutual agreement between a reporter and a company to withhold the announcement of news until a specific date and time. A useful mechanism, they’ve been over-used for the wrong purposes and…
Tom Foremski celebrates three years as a ‘journalist blogger’
Silicon Valley Watcher editor, Tom Foremski, has clocked up three years as a professional ‘journalist blogger’. He left the Financial Times in May 2004, starting SVW later that summer. He was the first mainstream journalist,…
More media mayhem
Barely a day goes by at the moment without some media move or layoff. Recently we’ve had the changes at the San Jose Mercury News, then the big editorial layoffs at Time, and today it’s…
PRSourceCode ranks top tech agencies
PRSourceCode, a content services provider for journalists and PR firms, has just released the findings of its first survey of reporters about tech PR firms. It surveyed 1,000 US-based IT journalists about overall performance, responsiveness,…
Jon Fine of BusinessWeek launches media blog
Following its revamp, one of the best new elements of BusinessWeek for communicators (and anyone involved in media) is Jon Fine’s page about the media. To add to this must-read, he’s now started a blog…
Lessons on corporate blogging and the media – UK Blogging Seminar
We’ve just wrapped up our breakfast seminar on blogging, held in the LEWIS Media Centre in London. About 80 marketers, CEOs, PR consultants and reporters gathered to hear presentations from Loic le Meur, EVP of…