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Do performance incentives really work?

In his excellent book, Drive, Daniel Pink suggests that performance rewards do not work for creative activities. Our motivation for tasks we find intrinsically enjoyable is actually decreased by the presence of a reward for…

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Overcoming social media stage-fright

So, you’re convinced of the benefits of social media. You’ve read the endless blog posts, emails, newsletters, case studies and even books about it. The theory is all there, but somehow, when it comes to…

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Taming the email Inbox

Communicators use email to get consumer insights. A lot. In fact, it’s not uncommon for email tobe the defacto means of correspondence with clients, media and the rest of the team. Many agencies use group…