No Image

Wired editor blocks PR people, outs them

Chris Anderson, editor of Wired vents about ‘PR spam’ in a recent post. It’s a common theme and I guess we all reach a point where enough is enough. In fact, who can’t sympathize with…

No Image

Prepare but don’t share

While it’s a good idea to prepare for media interviews, and to work towards that killer piece of Wired coverage, making it too transparent can seem a little gauche. Then again briefing spokespeople is standard…