Why ignoring social media is like smoking

A cigarette end

Smoking is bad for you, in fact potentially fatal. We all know this. There is plenty of supporting evidence. And yet about 45m Americans still smoke. Despite knowing it’s bad for them and their first-hand health experiences, changing behavior is just too hard.

The same could be said of traditional marketing. While it may not be physically addictive, it could be commercially fatal. Certainly professionally fatal. There is plenty of evidence demonstrating the power of digital communications and social media. Most marketers know this. They also have the first-hand experience of the diminishing returns from traditional techniques. And yet, once again, changing their behavior just seems too hard. ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company’s marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Botworking customer service chatbot can help businesses quickly answer common customer questions, register support tickets and escalate urgent problems. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency. When it comes to effective digital marketing strategy development and subsequent execution that requires marketing research, strategy formulation, content planning, linking strategy and the publication of the content in question. In addition to the above, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the company as well as developing the equity of the brand. So bearing in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies are using chatbots for marketing – the content will be created and published strategically on portals, blogs, websites and via social media channels then in turn users make their way to the company website where they interact with the artificial intelligence chatbots in order to implement the business’ digital marketing strategies.

This is why many organizations seem to be waiting for the digital revolution to come. They know intellectually it’s going to impact them. But perhaps tomorrow, not today. A day which never seems to arrive – until it’s too late. By then their competitor has seized the initiative and dominated them in digital. Until they get the wake-up call that their competitor is first in search, has higher and more qualified web traffic, gets better conversions, which lead to improved sales, lower costs and higher margins.

But by then it’s too late. They’ve been outmaneuvered. They weren’t bold or willing to change, so when the market shifted they were left behind. It was easier to continue as they were. After all, it could never happen to them. Could it?

 

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