Firebrand has made its first hire. Here we take a look at the character and mindset you need for the initial team members.Read More
Firebrand is now a month old. We’re signing up our first clients, hiring our first team members, and getting the systems in place. Agency life is a rollercoaster, so right now after the big climb to launch, we’re accelerating into the drop, hands in the air while screaming something joyously incoherent a few octaves too high for respectability. We’re having fun, so I thought I’d share five lessons learned so far.
After twenty years, I am leaving my PR agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is about three years. So I thought I’d take this chance to talk about two things – the importance of tenure, and what’s next for me personally.
Creativity, like love and happiness, is a common concept but hard to define. If we want to increase our creativity, we need a clear concept of what it means. So let’s take a look.
Children are wildly creative – but why do we lose that as adults? And more importantly, how do we get it back?
Face it – you aren’t as creative as you want to be. In fact, you aren’t even as creative as you used to be. But why?
The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. It’s fun – but it can have its moments. So how do you cope? Here are three ways to manage your stress and avoid a meltdown.
The robots are coming! At least to the journalism industry – specifically earnings and crime reporting. As a fan of automation in PR, I was asked recently what I thought about this trend. Are we all about to be replaced by robots, as we’ve seen in manufacturing? In short, no. Here’s why!
We’re obsessed with time in our working lives. We trade our most productive hours for salary and benefits. We agree office hours, vacation time and PTO. But time is just an input. It’s not a deliverable. Are we measuring the right thing?
Why it’s rare to achieve personal gain over a sustained period by doing a disservice to others.