When we started Firebrand, I was often asked ‘who is your target client?’ In the first few weeks, I found this an odd question – ‘well, anyone really.’ But it’s one that needs answering if we’re to succeed.Read More
As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles – namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why.
Commercially PR firms are pretty simple. Revenues tend to be predictable since most clients are on a monthly retainer. Costs are relatively flexible since payroll and staff costs are the majority. As you win more…
So here we are in month three of Firebrand. Time to share some more lessons with you.
Firebrand has made its first hire. Here we take a look at the character and mindset you need for the initial team members.
Firebrand is now a month old. We’re signing up our first clients, hiring our first team members, and getting the systems in place. Agency life is a rollercoaster, so right now after the big climb to launch, we’re accelerating into the drop, hands in the air while screaming something joyously incoherent a few octaves too high for respectability. We’re having fun, so I thought I’d share five lessons learned so far.
After twenty years, I am leaving my PR agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is about three years. So I thought I’d take this chance to talk about two things – the importance of tenure, and what’s next for me personally.
Creativity, like love and happiness, is a common concept but hard to define. If we want to increase our creativity, we need a clear concept of what it means. So let’s take a look.
Children are wildly creative – but why do we lose that as adults? And more importantly, how do we get it back?
Face it – you aren’t as creative as you want to be. In fact, you aren’t even as creative as you used to be. But why?