Marketing

No Image

Customer discussions on Amazon

Amazon.com has introduced Customer Discussions for its products. It’s had Product Wikis for some time, but this looks new to me. I can see how this would be useful to link the disparate conversation threads…


No Image

The challenge of international PR

Todd Defren is right when he says ‘international PR is broken’. The models of global conglomerate stitched together from a series of acquisitions or best of breed local agencies both have significant drawbacks. According to…


No Image

How to: Get a job in PR

Here are a few guidelines to getting an entry-level job in PR. It’s easier to break into the industry in some countries compared to others due to employment laws, but these points should get you…






No Image

Of sunglasses and service

I’m in Viet Nam, by the pool. The barman is doing the usual rounds, plying bronzed bathers with gaudy cocktails. Could be any pool in any country. Another attendant circles the pool, but he’s not…