Marketing

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The challenge of international PR

Todd Defren is right when he says ‘international PR is broken’. The models of global conglomerate stitched together from a series of acquisitions or best of breed local agencies both have significant drawbacks. According to…


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How to: Get a job in PR

Here are a few guidelines to getting an entry-level job in PR. It’s easier to break into the industry in some countries compared to others due to employment laws, but these points should get you…






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Of sunglasses and service

I’m in Viet Nam, by the pool. The barman is doing the usual rounds, plying bronzed bathers with gaudy cocktails. Could be any pool in any country. Another attendant circles the pool, but he’s not…




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Telemarketing counterscript

Get back at telemarketers with this counterscript. Via Linkbunnies, which Drew B points to. Technorati Tags: telemarketing