Archive for the ‘PR’ Category

What are your posteriorities?

We all know the advice to focus on our priorities. Get the hardest thing done first. But what about the opposite – posteriorities? These are the things you should de-prioritize, focus on the least. Recognizing posteriorities will help you be more effective. Broadly they are: All the Not Important tasks which crop up, no matter [...]

How to have a great first week at your new job

Here are some tips for making a great impression in Week One at your new firm.

Beware the burnout cycle

If you work too hard, you will burn out. The signs of burn out include loss of motivation, inability to focus, lack of creativity, slow progress, a feeling of helplessness and general low energy. From time to time, we all feel one or many of these, but burnout is chronic. You can function for long [...]

14 years at LEWIS PR

Today I celebrate my fourteenth anniversary at my agency, LEWIS PR. Just wanted to say thanks to everyone I've worked with (clients, partners and colleagues) during that time. It's been fun.

You’re making me sad

"You're making me sad," my son said accusingly last night as I refused him a cookie before dinnertime. With a three-year-old, it's easy to see that I had no intent to upset him, nor could I actually make him sad. And yet, in the workplace we often encounter similar situations – intents are misinterpreted and [...]

Five ways to fail a job interview

I’ve interviewed hundreds of job candidates. Going into an interview, I want the interviewee to get the job, to be ‘the one’. But the law of averages says that’s unlikely. Most candidates make the same mistakes: They just want A job not, THIS job – Particularly in the current economic climate, candidates just want a [...]

Do the things you hate

We hear a lot about following your passion. Doing what you love. And why would you do anything else if you want a satisfying and successful life? At the career-level this is good advice. But within your role, at the day-to-day level, I’d argue that you should actively do the things you hate. Not all [...]

Do the hardest thing first

What's the first thing you do when you sit down at your desk in the morning? If you are like most people, it's fire up your email and get to work on the priorities it dictates. Tomorrow, I'd like to suggest you do something different. Before you open your email client (and let's face it, [...]

Most of what you do is pointless

In 1906, Italian sociologist and economist Vilfredo Pareto discovered that 80% of Italy’s land was owned by 20% of its population. This Power Law, which later came to bear his name, is now a common rule of thumb in business. Most notably, it’s believed that 80% of a company’s profits come from 20% of its [...]

Video – Crisis management in social media

I wanted to share the full video (38:19) of our crisis management in social media webinar which we held earlier this month. This is a recording of the entire session, but we’ll be running it live again in the near future if you’d like to jump in with questions. My thanks once again to everyone [...]