Posts Tagged ‘marketing’
Smoking is bad for you, in fact potentially fatal. It’s hard to change behavior. Traditional marketing could also be commercially fatal. So why wait?
David Meerman Scott has just published his latest book entitled ‘The New Rules of Marketing & PR – How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly’. It’s published by Wiley, 304 pages and available at Amazon here. He was kind enough to list me among the roll [...]
Panel at AlwaysOn with Charlene Li of Forrester, Jeff Nolan of SAP, Steve Rubel of Edelman, Brad Silver of brandimensions, and Jay Stockwell from Intelliseek/Buzzmetrics. The big question – are brands scared of losing control and how can they react? There’s a continuum between control and transparency believes Steve Rubel. Some companies adopt blogging because [...]
I saw a sales promotion this afternoon in a local store for Valentine’s Day. It was empty, while the other stores were full of Sunday afternoon shoppers, which goes to prove that timing is everything in marketing. If your promotion isn’t in tune with your customers’ mindset, it’s more likely to alienate than attract. No-one [...]
Is it Oral B? Aquafresh? Colgate? No idea right. It’s just a green one with the new flexible head which cleans your teeth better. So what toothpaste do you use? You probably know the brand, but what’s the product name? Crest with Whitening? Hmm – still a bit more to chose from – want Vanilla? [...]