marketing



Stay calm under pressure

Three mind-hacks to keep calm under pressure

The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. It’s fun – but it can have its moments. So how do you cope? Here are three ways to manage your stress and avoid a meltdown.



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The New Rules of Marketing & PR

David Meerman Scott has just published his latest book entitled ‘The New Rules of Marketing & PR – How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly’. It’s…



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Valentine’s Day Sale – Now on

I saw a sales promotion this afternoon in a local store for Valentine’s Day. It was empty, while the other stores were full of Sunday afternoon shoppers, which goes to prove that timing is everything…


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What brand is your toothbrush?

Is it Oral B? Aquafresh? Colgate? No idea right. It’s just a green one with the new flexible head which cleans your teeth better. So what toothpaste do you use? You probably know the brand,…