Monday poll: If international PR is broken, what’s wrong?

Implementing an international PR campaign is difficult. In fact, it’s probably the most complex PR challenge which companies will face as they bring their products and services to market. But in many cases the industry struggles to deliver these types of campaigns. Is international PR broken? And if so, why?

[For those reading this via a newsreader, there is an AJAX-based poll pasted below which may not appear in this post via RSS. Please vote on the site – thanks].