“We’re the Salesforce of…’

The SaaS model is rapidly gaining traction in enterprise software as vendors try to target SMBs and departments within enterprises. Salesforce.com was one of the pioneers of this model and remains its poster child. With funding flush, there are now numerous start ups in the enterprise software space aiming to replicate that success in document management, security, HRMS, ERP etc.

Almost every one claims to be the ‘Salesforce of xyz’. I can’t help thinking this is more wishful thinking than good positioning.