PR

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Andy Lark’s keynote

Andy Lark has kindly published his keynote from the New Communications Forum. If you want an insight into how communications is developing in the light of blogging, wikis, RSS, podcasting etc, then this is a…


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The future of search rides on relevance

CNET covers the Cyberposium event about search, concluding that its future relies on relevance. This much we know. The key point is that the challenge here is not a technical one. "(Personalization) isn’t an area…


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The future of media

Two contrasting views of the future of media here. The first from EPIC (taken from Andy Lark’s keynote at the New Communications Forum), which predicts a disruptive impact of new technologies on news distribution and…


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Analyst bloggers

Steve Rubel at Micro Persuasion draws attention to Tekrati’s new directory of analyst bloggers. A useful resource for those wanting to track particular fields. There’s also a good Special Report from Tekrati about The State…


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How to pitch bloggers

Some excellent advice on how to pitch bloggers coming out of the New Communications Forum. Tom Foremski reports on this session by Alice Marshall of Presto Vivace. Required reading for all those interested in this…


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Client staff churn

A sure sign that tech PR is picking up is the increased competition for staff over the last six months. Last year the crunch was for more junior staff with one to three years’ experience….


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Google Video search

Find all those broadcast clips on-line via Google Video search. Well, if you’re based in the US. And if you got the coverage on the currently indexed channels like PBS and Fox News. It’s not…


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The Agency-Client Maturity Matrix part 2

In the first part of the Maturity Matrix, I discussed the effect of the maturity level of both agencies and clients on their relationship. A mismatch in the level of maturity can present inherent problems…


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More folks fired for inappropriate blogging

Today’s SF Chronicle also has a piece about people who were fired, or dooced, for inappropriate content on their blogs. I’ve covered the responsibility of this as an employee before and the impact for PR…


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Weblogs come of age as a news source

The San Francisco Chronicle has an article today claiming that blogs have come of age as a news source. I think the important point here is ‘a’ news source. When a major news story breaks,…