PR

No Image

Chris Lewis’ Top Tips

My CEO, Chris Lewis has posted some excellent top tips for media relations. While the content is great advice for all public relations professionals, I think the format makes it really compelling. The use of…


No Image

The Agency-Client Maturity Matrix part 1

The relationship between a public relations agency and its clients is not always a good one. There must be a good ‘fit’ for a campaign to be successful. Ensuring the fit is right is as…


No Image

Responding to blog attacks

BusinessWeek’s new Tech Beat blog has a post from Stephen Baker about the challenge corporates face in responding to blog attacks. It’s certainly an interesting issue since clearly a customer or commentator is entitled to…


No Image

Airbus launches A380

Now this is a product launch: Airbus today launched its long-awaited A380 – attended by four country leaders and 14 CEOs from airlines and freight companies. Notice in typical fashion that Virgin steals a publicity…


No Image

Banned buzzwords

The AP has a great story today about technology marketing buzzwords which all PR pros should avoid. It’s always a challenge in PR to select the right vocabulary which swiftly communicates meaning while avoiding baffling…


No Image

RSS is essential for PR pros

Since CNN finally RSS-enabled its site this week, I thought it might be a good opportunity to re-iterate how important it is for PR pros to be using this technology to track breaking stories and…


No Image

Heartaches of journalist bloggers

Wired published a great article today about the potential (or perceived) conflict between journalists’ personal blogs and the interests of the publications they write for. I discussed this from a PR perspective last week in…


No Image

New business in a boom

Here’s an article in this week’s PRWEEK about new business. My wise counsel is included and distilled into one sentence (in bold right at the bottom – look hard), but still good to speak to…


No Image

Companies which dooce

Boing Boing has produced a list of organizations which have fired people for blogging (or dooced them). It’s interesting to note the number of media organizations in this list. I wonder whether this is due…


No Image

Blogging, journalism and credibility

Dan Gillmor is one of the keynote speakers at the forthcoming Harvard conference, Blogging, journalism and credibility. The interface between blogging and journalism is an interesting one, and I’m sure the conference will highlight many…