How to: Get a job in PR
Here are a few guidelines to getting an entry-level job in PR. It’s easier to break into the industry in some countries compared to others due to employment laws, but these points should get you…
PR
Poll results: Press releases should be directed at end users
By a factor of two to one, you feel news releases should be targeted directly at end users. This means your message will reach your target audience without distortion. Consequently press releases should be drafted…
LEWIS PR is hiring
Yeah, I know – who isn’t? But I thought you might know someone who is looking for a change. If not – no problems, just thought I’d ask. I’m looking for account staff in San…
New PR blog and a few I missed
While in Singapore, I met [Mr. X – name subsequently removed since this is a semi-anonymous blog], who edits Media Connect Asia’s content about PR and technology journalism in SE Asia, along with colleague, Tan…
Of sunglasses and service
I’m in Viet Nam, by the pool. The barman is doing the usual rounds, plying bronzed bathers with gaudy cocktails. Could be any pool in any country. Another attendant circles the pool, but he’s not…
Why agencies fire clients
Todd Defren is letting the cat out of the bag about why agencies fire unprofitable or unpopular clients. Some campaigns are just not profitable since expectations and demands exceed the time and budget available to…
Turn your press releases into RSS ads
PRWeb, an Internet newswire service, has teamed up with Pheedo, an RSS advertising network, to deliver press release headlines in RSS ads. Pheedo already provides context-based RSS ads. Now it will draw content from PRWeb…
New European tech PR blog
My friend and colleague, Andres Wittermann has launched a blog about the European media and PR industry. I’ve had the chance to work with Andres since ’97. As a former journalist he has a great…
PRSourceCode ranks top tech agencies
PRSourceCode, a content services provider for journalists and PR firms, has just released the findings of its first survey of reporters about tech PR firms. It surveyed 1,000 US-based IT journalists about overall performance, responsiveness,…
Get a PR internship by blogging
Congrats to Stephen Davies, who runs PR Blogger, and landed a 3-week internship with LEWIS UK in April. Stephen and I connected as a result of his blog and I’m pleased we were able to…