PR firms shouldn’t take equity in their clients in lieu of fees. That’s the view of more than three in four who voted in last week’s poll – a sizable majority, showing the lessons learned…
Quick pointer to John Wagner and Susan Getgood’s posts about the opportunity for female students considering a career in PR – which is huge. Lots of comments on both these posts, which are worth reading…
Implementing an international PR campaign is difficult. In fact, it’s probably the most complex PR challenge which companies will face as they bring their products and services to market. But in many cases the industry…
Bit of weekend fun with this For Dummies book cover generator, via Popurls.
Almost half of you think that your job is getting harder. New technologies such as social media to master, a whole new realm of influencers in the blogosphere to navigate, condensed time-to-market for company products…
The PR industry is changing. News breaks faster via blogs, it’s becoming more international, and time to market for clients is condensing. Is this making the role of a PR practitioner more difficult? More technologies…
Some clients are better than others. Some are truly awful. Here are a few secrets of the world’s worst clients: 1. Never praise the agency – even if the team does a good job, don’t…
Here are some questions that interviewees never, or at least rarely, ask. Not sure why. I expect there are others you can suggest, but here are mine: 1. Is the company profitable? – sure you…
Blogging is changing the way companies and their audiences interact. Should PR firms set up specific practice areas to provide ‘blog relations’ or ‘social networking’ services? After all it’s a complex and ever-evolving area. Or…
Todd Defren is right when he says ‘international PR is broken’. The models of global conglomerate stitched together from a series of acquisitions or best of breed local agencies both have significant drawbacks. According to…