Want to work in PR at Linden Lab?
Well you can. The Second Life creator is looking for a PR specialist (1-3 years’ experience) at its San Francisco headquarters. As someone close to the campaign, I can tell you this is a great…
PR
Prepare but don’t share
While it’s a good idea to prepare for media interviews, and to work towards that killer piece of Wired coverage, making it too transparent can seem a little gauche. Then again briefing spokespeople is standard…
Pointless PR social network gathers momentum
The Public Relations social network with no charter, direction, or aim beyond simple existence is now up to fifteen members. It’s a place to hang out, make the same friends you’ve already made and perhaps…
Monday poll: Are you expecting a Summer Slowdown?
Traditionally, Summer is seen as a quiet time for PR. Reporters are on vacation. Clients are away too. There are fewer conferences. No-one plans product launches for July and August. It’s a time to catch…
The Paradox of the Best PR Consultants
The best PR consultants are essentially paradoxical – they’re at once highly insecure and deeply confident. The best PR consultants are insecure – they are constantly thinking about what might go wrong, how a story…
The three types of PR consultant
You may find here the three general types of PR consultant: 1. The Media Pitcher – is great at selling a story. They’re the ones who get the ink. They have the connections, they have…
We’re hiring
I’m looking for three people to join the team here in San Francisco. Two at Account Manager/Supervisor level with 4-9 years’ experience and one at Account Executive level with 1-4 years. The SF office has…
Monday poll: Would you pre-brief bloggers under an embargo?
In the US, it’s common to pre-brief trusted reporters prior to a key press announcement under embargo. This means the reporter can write her story and have it filed and ready to issue on the…
Talent spotting
Drew’s just been selected to the ‘Top 29 under 29‘ by PRWEEK UK [sub req]. I’m claiming full credit for plucking him from relative obscurity at a small regional boutique and plunging him into the…
Monday poll: Will press clippings services survive?
Press clippings services monitor the news for mentions of key words, normally a company name and perhaps its competitors. It’s largely a manual process whereby readers literally cut articles from print publications and then send…