But it’s important to wage war on that stuff – the piles of mags you haven’t read, the freebie crapola you were given at a show, all those conference passes, that folder of reference information, and… the filing. … But it is important to acknowledge that ‘being organized’ doesn’t stop at having an updated To Do list, or even a tidy desk – it needs to extend to other aspects of your life to produce a sense of control and calm.
Jason Calacanis has posted some helpful tips for CEOs of startups about how to maximize PR. Oddly he feels these negate the need for a PR firm. Most of them involve dedicated networking, building personal…
PR died again today. At best it’s broken and at worst irrelevant. So do tech firms need public relations? Surely the best technology will rise to the top and gain the attention of key bloggers…
Email has increasingly become the workhorse technology of PR. It makes a good servant but a poor master. Once you start to get above a certain level, which for me is about 200-250, productivity suffers….
Chris Anderson, editor of Wired vents about ‘PR spam’ in a recent post. It’s a common theme and I guess we all reach a point where enough is enough. In fact, who can’t sympathize with…
That’s right, PR firms need to grow or they fail. Their demise may be slow but it’s relentless and inevitable. Let me explain. Good PR firms hire ambitious talent; people who want fast-track (and even…
The final panel at the recent PRSA T3 conference was about Search Engine Optimization Company, specifically seo for press releases. It was a good panel, and I like SEO. I don’t see why you would…
Text 100 just celebrated its 25th anniversary. That’s quite an achievement – along the way they’ve opened 31 offices, worked on some great clients (notably an early Microsoft as they point out as does Tom…
David Meerman Scott has just published his latest book entitled ‘The New Rules of Marketing & PR – How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly’. It’s…