WSJ’s new embargo policy
PaidContent is reporting that the Wall Street Journal will not accept embargoes unless they are exclusives or unless the story is considered big enough. Previously the WSJ typically did not want to be briefed until…
PR
To blogroll or not?
For the last few years, I’ve used Blogrolling to manage and update my blogroll. Given blogrolls are somewhat lapsed in their popularity now, I’ll admit I’ve neglected mine. There are many blogs I read which…
Out of Office but not out of touch
I’m on the plane back to San Francisco following a week’s vacation. As little as five years ago it used to be quite common for people on vacation to drop off the grid entirely for…
The Power of Commander’s Intent
I’ve started listing to the audiobook version of Made to Stick by Chip and Dan Heath. It builds on Gladwell’s The Tipping Point, focusing on what makes a good idea go viral, or stick. Early…
Why PR firms will win the social media race
The worlds of public relations and advertising are starting to collide. As ad spend increasingly goes online, advertising firms are starting to pitch for social media campaigns. Equally, public relations firms, faced with a decline…
Let’s make the conversation faster
Alternative microblogging/aggregation platform, FriendFeed relaunched today with a cascading conversation format that updates constantly. So fast in fact they had to insert a Pause button so you can read what people are saying and respond….
Should we use media embargoes?
An embargo is a mutual agreement between a reporter and a company to withhold the announcement of news until a specific date and time. A useful mechanism, they’ve been over-used for the wrong purposes and…
At LEWIS PR for 13 years
Today I celebrate thirteen full years at my agency, LEWIS PR. No joke. When I joined there were ten people. Three of those are still with the firm (Chris Lewis, Ilona Hitel and Andy Oliver,…
If all else fails, low-ball it
In a recession competition increases. There are more agencies chasing fewer client accounts. This is generally a good thing. Clients might see one or two more firms, agencies might work harder, and hopefully the right…
The time of your life
You may not realize it, but this is the time of your life. Deep in the depths of the darkest recession I hope we will all face in our lifetimes, you will discover your true…