social media

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The embargo dilemma

For major announcements, embargoes are good for media, bloggers, clients and PR teams – when they work. Trouble is too often they don’t, the news leaks, and it’s the good guys who get penalized. It’s…

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Why PR firms will win the social media race

The worlds of public relations and advertising are starting to collide. As ad spend increasingly goes online, advertising firms are starting to pitch for social media campaigns. Equally, public relations firms, faced with a decline…

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The Technical Transition

Just a quick pointer to an article I wrote for the International Public Relations Association about the increasingly technical nature of public relations. It seems to me that increasingly your ability to execute as a…