Archive for the ‘Marketing’ Category
Communicators use email. A lot. In fact, it’s not uncommon for email to be the defacto means of correspondence with clients, media and the rest of the team. Many agencies use group email aliases to simplify comms, so it’s not uncommon to get over 400 emails a day. If each email takes an average of [...]
Social media is changing crisis management. Here we look at seven ways that’s happening, for good and bad, right now.
We recently ran a poll to find the most popular social media monitoring services in use today. Over 1,450 votes were cast (thanks!). The results are fascinating, not least because one of the most popular wasn't even on our radar, and the most high profile firms didn't attract the most votes. So here we go. [...]
At the Social Media World Forum earlier this week, Lucy Allen and I ran a workshop about crisis communications. It’s called ‘Red Alert – Navigating a crisis in a social media landscape’. As the title suggests it looks at how social media has changed very nature of the crises which impact a company, and what [...]
I’m on a panel at the Social Networking World Forum on Tuesday – ‘Monitoring and measuring people talking about your company‘. Along with some other excellent speakers: Richard Jalichandra, CEO, Technorati Jack Teuber, Director, US Online Marketing, PricewaterhouseCoopers Donna Goff, Advertising Manager, MGM Grand Hotel and Casino Tim Moore, founder, SayItSocial.com (moderator) This is a [...]
Social media is making crisis management more important in public relations. It’s changing the number of crises, their speed, rate of proliferation and the response mechanism. Let’s look at the impact social media is having on crisis comms, and what that means to us as communicators: Frequency – there are more crises overall. Not the [...]
The how to measure six core areas of social media, the metrics to record and how to track them. All for free and in less than three minutes.
Social media is easy to measure. That’s one of the most compelling factorsof online behavior – it’s trackable and comparable. And for marketers that means we can combine the creative right-brained activities with the logical left. We can fly by instruments, not just gut reaction. And we can demonstrate progress. That’s not the same as [...]
Beyond the free alert systems, if you want context you’ll need to sign up for a subscription-based monitoring service. They all have different strengths – it’s a competitive and innovative space. But which do you prefer?
You can set up an alert system to monitor blogs, comments, Twitter, the Web, video and tags for free. Here’s how in two minutes. More details here.