Most people don’t think like you
We don’t all think the same – so why do we believe most people share our opinions? And why are we surprised when they don’t? Welcome to the world of biases.
Marketing
Five lessons from starting a new PR firm
Firebrand is now a month old. We’re signing up our first clients, hiring our first team members, and getting the systems in place. Agency life is a rollercoaster, so right now after the big climb to launch, we’re accelerating into the drop, hands in the air while screaming something joyously incoherent a few octaves too high for respectability. We’re having fun, so I thought I’d share five lessons learned so far.
Love and fear in confusion
Sometimes we confuse fear with love. Even more bizarrely, if we’re frightened, we might unwittingly interpret that as being attracted to someone nearby. This could be awkward – but why does it happen? And what does it mean for your next hot date?
How expectations shape experience
Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction.
How our attitudes are formed and predict our behavior
Attitudes are indicative of our future behavior. As marketers it’s important, we understand what attitudes are, what shapes them and how we might change them.
Why storytelling drives marketing outcomes
Stories are important – they capture attention and they drive action. Let’s take a look at what happens in our brains when we hear stories and how it impacts our behavior.
Six plots to make your messaging memorable and audiences take action
Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?
What is creativity?
Creativity, like love and happiness, is a common concept but hard to define. If we want to increase our creativity, we need a clear concept of what it means. So let’s take a look.
Where do ideas actually come from?
If we want to be more creative, we need to understand where ideas actually come from. Is there a part of the brain where all ideas are born? Let’s find out.
Too scared to be creative
Children are wildly creative – but why do we lose that as adults? And more importantly, how do we get it back?