Marketing

Love and fear in confusion

Sometimes we confuse fear with love. Even more bizarrely, if we’re frightened, we might unwittingly interpret that as being attracted to someone nearby. This could be awkward – but why does it happen? And what does it mean for your next hot date?










Stay calm under pressure

Three mind-hacks to keep calm under pressure

The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. It’s fun – but it can have its moments. So how do you cope? Here are three ways to manage your stress and avoid a meltdown.