PR


target client

Who is your target client?

When we started Firebrand, I was often asked ‘who is your target client?’ In the first few weeks, I found this an odd question – ‘well, anyone really.’ But it’s one that needs answering if we’re to succeed.


HARO

HARO under fire for unverified sources

HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?



Five lessons from starting a new PR firm

Firebrand is now a month old. We’re signing up our first clients, hiring our first team members, and getting the systems in place. Agency life is a rollercoaster, so right now after the big climb to launch, we’re accelerating into the drop, hands in the air while screaming something joyously incoherent a few octaves too high for respectability. We’re having fun, so I thought I’d share five lessons learned so far.


Leaving LEWIS after 20 years

After twenty years, I am leaving my PR agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is about three years. So I thought I’d take this chance to talk about two things – the importance of tenure, and what’s next for me personally.


Stay calm under pressure

Three mind-hacks to keep calm under pressure

The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. It’s fun – but it can have its moments. So how do you cope? Here are three ways to manage your stress and avoid a meltdown.


robot journalism

Why robots won’t take over PR

The robots are coming! At least to the journalism industry – specifically earnings and crime reporting. As a fan of automation in PR, I was asked recently what I thought about this trend. Are we all about to be replaced by robots, as we’ve seen in manufacturing? In short, no. Here’s why!