Posts Tagged ‘PR’

Why brand journalism matters

Why brand journalism matters

Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?

Has NBC lost its moral compass?

Has NBC lost its moral compass?

NBC has made a number of programing decisions recently, which have attracted strong criticism. Has it lost touch with its moral compass? And what can we learn?

Do performance incentives really work?

In his excellent book, Drive, Daniel Pink suggests that performance rewards do not work for creative activities. Our motivation for tasks we find intrinsically enjoyable is actually decreased by the presence of a reward for doing it. The reason is we turn our focus from enjoying the task to seeking the reward. Over time, unless […]

Overcoming social media stage-fright

So, you’re convinced of the benefits of social media. You’ve read the endless blog posts, emails, newsletters, case studies and even books about it. The theory is all there, but somehow, when it comes to actually drafting a post or recording a video, you just can’t do it. Don’t worry – it’s perfectly normal to […]

Taming the email Inbox

Communicators use email. A lot. In fact, it’s not uncommon for email to be the defacto means of correspondence with clients, media and the rest of the team. Many agencies use group email aliases to simplify comms, so it’s not uncommon to get over 400 emails a day. If each email takes an average of […]

Seven ways social media changes crisis management [video]

Social media is changing crisis management. Here we look at seven ways that’s happening, for good and bad, right now.

The top 5 social media monitoring services [Poll results]

We recently ran a poll to find the most popular social media monitoring services in use today. Over 1,450 votes were cast (thanks!). The results are fascinating, not least because one of the most popular wasn't even on our radar, and the most high profile firms didn't attract the most votes. So here we go. […]

Navigating a crisis in a social media landscape [Slides/Flowchart]

At the Social Media World Forum earlier this week, Lucy Allen and I ran a workshop about crisis communications. It’s called ‘Red Alert – Navigating a crisis in a social media landscape’. As the title suggests it looks at how social media has changed very nature of the crises which impact a company, and what […]

How does social media affect crisis management?

Social media is making crisis management more important in public relations. It’s changing the number of crises, their speed, rate of proliferation and the response mechanism. Let’s look at the impact social media is having on crisis comms, and what that means to us as communicators: Frequency – there are more crises overall. Not the […]

Social media measurement – overview [video]

The how to measure six core areas of social media, the metrics to record and how to track them. All for free and in less than three minutes.