PR

Stay calm under pressure

Three mind-hacks to keep calm under pressure

The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. It’s fun – but it can have its moments. So how do you cope? Here are three ways to manage your stress and avoid a meltdown.


robot journalism

Why robots won’t take over PR

The robots are coming! At least to the journalism industry – specifically earnings and crime reporting. As a fan of automation in PR, I was asked recently what I thought about this trend. Are we all about to be replaced by robots, as we’ve seen in manufacturing? In short, no. Here’s why!




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Do performance incentives really work?

In his excellent book, Drive, Daniel Pink suggests that performance rewards do not work for creative activities. Our motivation for tasks we find intrinsically enjoyable is actually decreased by the presence of a reward for…


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Overcoming social media stage-fright

So, you’re convinced of the benefits of social media. You’ve read the endless blog posts, emails, newsletters, case studies and even books about it. The theory is all there, but somehow, when it comes to…


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Taming the email Inbox

Communicators use email. A lot. In fact, it’s not uncommon for email to be the defacto means of correspondence with clients, media and the rest of the team. Many agencies use group email aliases to…